The Purple Cow

Pay homage to the legends of the South Side with our South Side Throwback Hoodie Collection — a tribute to the classic businesses that once defined our neighborhoods. From old corner taverns and pizza joints to iconic shops and hidden gems, each hoodie features a custom-designed logo from a beloved, now-gone spot that lives on in South Side hearts.

Available in black or gray, these hoodies are crafted from a soft, durable cotton-blend fleece for everyday comfort with a little edge. The designs are applied using high-quality DTF (Direct-to-Film) transfers, giving each graphic a bold, vibrant finish that holds up wash after wash — perfect for repping your roots in style.